Short form editing: Designer Fendi opens boutique hotel

Fendi feature with CEO Pietro Beccari

Italian luxury brand Fendi opened a new boutique hotel in 2016. And to mark the occasion, Bloomberg filmed an exclusive interview with CEO Pietro Beccari inside the new establishment.

Self-authored reports are probably my favorite type to produce. The package above was a cross-collaboration with a team in Rome who were lucky enough to get a sneak peak inside the prime establishment, after which I put the footage together using Adobe Premiere Pro.

The end product is clear of journalistic interference, instead letting the narrative flow from the subject in their own words. Clean, simple, clear.

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